2013年7月9日星期二

New and Improved Mascots from Mascotbuys!

Does your mascot need an update?

Some companies may not realize it, but nowadays having a mascot is just as important (and possibly more important) than having a logo. Using a mascot for your business not only increases your chances of being noticed, but it also makes your business a lot more memorable.

Many of the larger companies that we work with know the benefits of having a mascot and therefore also know the importance of keeping their mascots up to date with the times in order for them to continue to benefit from them in the future.

On average  a typical , well made, mascotbuys can last for about 15-20 years. Unfortunately, there is not a large number of successful companies out there that can say using they same advertisement or campaign  for the last 20 years has worked for them. Strong companies adapt to the times just as a successful  mascots should grow with the company.

2013年7月8日星期一

Concept: a general notion or idea.

Bear Strange Mouth Mascot Adult Costume

When you unveil drawings of five mascot finalists after months of waiting, it’s difficult to get people to read the text that surrounds the images you present. One item of importance is that the sketches of the five finalists representconcepts for five mascot possibilities.

I’ve been carefully reading all of the comments, ideas and suggestions popping up on our blog and Facebook pages. We want to know what you think about the ideas; but feedback about whether or not you like the sketches is not as useful to the committee. We hope you’ll keep in mind that:

  • we want your impressions about the concept that each sketch offers
  • the final cheap mascot costumes will evolve from the initial sketch you are seeing now

Here are three drawings that show the typical evolution of a mascot from an initial sketch to a final costume.

Thousands of you are showing your Tribe pride by completing our survey and posting comments in online communities. Thanks, we appreciate your feedback.

- Susan T. Evans

2013年6月4日星期二

Creating your custom mascot!

Creating your own custom mascot is something that should take time and a lot of thoughtful planning. Make sure you spend time studying what has worked in the past for others in your industry. Make sure that it is something that reflects your business values and will appeal to your public. Our Loonie Times team will provide you with a free consultation in which we will learn about your brand or organization and what it is you require in a mascot. When deciding what to incorporate in to your mascot it is important to consider such questions as:

“What type of budget are you considering?”

“What is the climate your mascot will be used in?”

“Will the mascot be mostly inside, outside or both?”

“Will your performer be extremely active or more of a meet and greet character?”

“Will the mascot be shipped around a lot or will it stay in one location?”

It is important to always consider durability,longevity,safety, comfort and manageability. After we have discussed what it is you require and what we recommend our in house artist will then get to work creating a free sketch of your future mascot for you to review and make any changes to. We will revise this sketch as many times as you wish in order to get it absolutely perfect! When you are 100% satisfied with they way your mascot looks we will go on to the production stage and begin creating your  custom mascot costumes. The production time is usually 4-6 weeks, but we will always make an effort to accommodate your needs. From first concept to final mascot production, Loonie Times will be happy to help you through the entire design process, step by step. Give us a call anytime and let us help to bring your brand or business to life! We can’t wait to work with you !

2013年6月1日星期六

Video Showdown: Pack City vs. Murray State Anthem

Within the last few weeks students from Nevada and Murray State have released new rap videos supporting their basketball teams. Both videos look like they were produced by students.Bear Mascot Costume


2013年5月28日星期二

Forget-Me-Not Flower for the Alzheimer’s Society In the News!

 Forget-Me-Not Flower for the Alzheimer’s Society with Toronto Mayer, Rob Ford and on Breakfast Television!

2013年5月21日星期二

Postive feedback from our great clients!

The Mascotzentai Times team absolutely LOVES hearing from our clients after they have received their new mascot. So much love and detail goes into creating each custom mascot so when we see a photo of one of our creations we all feel proud. We are thrilled that Northeast Ohio Medical University had these kind words to say about their new “Walking Whale” mascot:

“Thanks for making us a wonderful new mascot! Our Northeast Ohio Medical University mascot costume, “The Walking Whale” is awesome! Check him out with his friends from Kent State University, the University of Akron and Cleveland State University!”

"Pioneer Mascot" Costume Update

On Tuesday we will receive the 2nddrawing from the Mascot Designer and a quote. If everything is in order, we will have the deposit paid and the costume ordered by the end of the week.
The costume is expected to be ready for the Colorado College game on Saturday, March 7th. We will be working with the DU Grilling Society (DUGS) and various student organizations to give the mascot a proper introduction.

 

$3,400 is in the bank already and another $1,200 in pledges are rolling in. The revised quote is expected to be higher than originallythought because we've made some modifications to the first draft (bigger arms, chest, more "athletic" build).

We still need donations of any denomination to raise several thousand more (WCHA Final 5, NCAA Tourney and Frozen Four are on the immediate horizon, providing the hockey team cooperates). Any donation of $50 will be matched by LetsGoDU.

The skin tone will be "ethnically ambiguous," which is becoming a standard in the mascot costume industry. We've received a overwhelminglypositive response from students who have seen the mascot design on the blog.

The color scheme for the mascot will match the popular "Welcome to Boontown" logo; crimson pants & shirt, gold/tan vest & black boots.

2013年5月18日星期六

Make Your Mascot Talk!

discount 3rd Version Blue Bear Mascot Adult Costume

Typically, mascot performers shouldn't speak while in costume. The main reason for this is because it is very difficult for your voice to be heard. Even when you're speaking loudly, the size of the mascot head and the insulation from the foam, etc will prevent your voice from being heard. However, if you'd like your mascot character to be able to communicate with people, there is a solution! You can invest in a mascot amplification system!

There are some great compact amplification systems that you can get that will make it easy for your mascot character to speak with patrons. They come with a headset including a microphone. But if you choose to purchase an amplification system so your costumed actor can communicate, it would be smart to have them use a special, cartoony voice. If your character just sounds like a regular person, it will be very boring and ruin the illusion of the character. Click here to go to a website that has different amplification options to use with your mascot!

How to run a mascot program

discount Little Gray Eagle Mascot Adult Costume

So you’ve been handed the mascot program and you aren’t exactly sure what to do. You’re now responsible for keeping the costume clean, staffing the costume, and scheduling appearances. Here is some basic advice:

  1. Learn how to take care of the costume: Read our entry on “how to clean a mascot costume“. If this doesn’t answer your questions, feel free to contact us for specific cleaning advice. It is a good idea to designate an area for the costume to be hung to air out after use. Make sure that anyone you give the costume to knows how to properly clean a costume. A fur costume can easily be destroyed if someone puts it in a dryer.
  2. Find a mascot performer: Review our “finding a mascot performer” entry. If you cannot find a consistent performer, you or other staff members may have to wear the costume. Make sure anyone who gets in the costume reads our “basic character development” entry. The less experienced performer you have the more attention you have to pay to them. Make sure they are comfortable in the costume, know to hydrate properly, and take proper breaks. We recommend 20-30 minutes on, 20 minutes off for outdoors, and 30-45 minutes on indoors with 20-30 minutes off for inexperienced performers. Heat sickness is a real concern for someone who does not yet know their limits. More experienced performers already know their comfort level.
  3. Provide a mascot escort: Make sure your mascot always has an escort to assist them. This person is the mascot’s eyes and ears, seeing things the performer cannot (small children below eye level, steps, etc.) and assure their safety in case of unruly fans or other emergencies. This person should have a radio or some means to get in touch with you in case of an emergency. An escort also helps the mascot manage his/her props, preps contestants, and distributes giveaway items.
  4. Set a schedule of fees: Establish the rate for your mascot at different types of events
    • Non profit
    • Sponsor events
    • Non sponsors
    • Private appearances (birthdays, deliveries, parades)
    • Community events (walk a thons, school/church festivals)
  5. Create an appearance request form: The form should ask for
    • Event Name, date, time requested
    • Name of organization, type of organization (business, non-profit, private party)
    • Name of person making request (phone #, e-mail)
    • Name of on site contact (phone #, e-mail)
    • Address of event
    • Description of event
    • Expectations of mascot at event
  6. Create an appearance confirmation form: This is the form you send out once the appearance is scheduled. It confirms the information provided on the request form, sets the appearance time and expectations, and informs the client:
    • If parking is an issue, please designate an assigned spot for the performer, preferably close to the event, as he/she will have a large bag to carry
    • You must provide a private place to for the performer to change.BATHROOMS ARE NOT ACCEPTABLE since the performer may have to place parts of the costume on the floor while getting dressed and bathrooms are unsanitary.
    • If the crowd becomes unruly, or the performer fears for their safety, the appearance may be cancelled without refund.
    • Advertise the appearance as “between the hours of” to avoid disappointing people if the mascot has to take a break.
  7. Maintain a master calendar:  Use Outlook, Google, Yahoo, or other calendar programs to keep a master schedule online. Allow your performers access to the schedule so they can manage their appearances. Send out a weekly e-mail reminder/schedule of events to keep your performers in the know and avoid missed appearances.
  8. Create a payroll spreadsheet: Keep accurate records of appearances and hours to make sure your performers get paid properly. Advise your performers to keep track of their hours in case of an error.
  9. Create a mascot program budget: Calculate expenses for the program. Items to consider
    • Payroll for appearances and escorts
    • Costume maintenance (cleaning, supplies)
    • New/replacement costume pieces
    • Mascot promotional items (t-shirts, tattoos, autograph cards)
    • Props
    • Mileage/travel expenses
    • Training for performers
  10. Develop merchandise: Generate revenue with your mascot through sales of items such as dolls, t-shirts, hats, bobble heads, and more.
  11. Develop community outreach programs: Decide how you want to impact your local community. Create programs to be performed at schools that encourage students to read, get active, recycle and more. Other popular school shows are anti-bullying and test taking techniques. Many programs rewards students with ticket vouchers to attend a game.
  12. Work with sponsorship: Generate revenue through the sale of mascot related sponsorship  School programs, promotional items, and even an overall mascot sponsorship can bring in money for your organization. Read our “how to generate revenue with your mascot program” entry.
  13. Work with marketing: Use the mascot to get your marketing messages out. Social media, publicity stunts, community events, charitable visits, all are ways to promote your character and brand.

2013年5月16日星期四

Assistant Coach Proposes As Mascot During Midnight Madness

Directly from the YouTube description: Craig Heatherly, an assistant Men’s Basketball Coach at Davenport University, dresses up as Pounce the Panther and proposes to his girlfriend and DU Dance coach Linaya Hass at the annual Midnight Madness for the start of Men’s and Women’s Basketball in 2012-2013.

 

H/t to DUPanthers.

Written By: Mascotzentai Blog

MONSTER’S Popcorn Count EXPLODES.. 108 and counting

108 and counting……………..

TEAM AWAITS THE OFFICIAL 100th and 101st bags

IMAG2549

Web page approaches 20,000 hits

 

TEAM SAVED….

After weeks with no popcorn supply…………………………….. Mirror Monster popcorn counts resumes.  AND receive a gift from Ninja Sombreos.  MORE corn!

popcorn

MirrorMonsters support local cub scouts Pack 194.  Their popcorn is nut free and safe for all team members.

2013年5月15日星期三

Soul Man Brings Home the Blues!

This off-season the Philadelphia Soul animal mascot costumes, Soul Man, got a subtle upgrade to his look. Gone is the latex skin, velcro patches in his hair and batting gloves. Soul Man is softer, offers more mobility in his head (the old head pushed against his chest!), has fleece hands, and an electric blue zoot suit to add to his classic black button-down. Soul Man is now 100% washable, including his head!
Keystone Mascots even went a step further and offered embroidery for every logo mark, including his lapel wings, and an interchangeable hat band so he can always stay sharply dressed.
We are grateful for the Soul to give us the nod in upgrading their number one fan, and look forward to seeing him jazz up the turf for years to come!

Mascots and the Holidaze

 
Something always gets me excited when the holidays roll around. Back in 1980 I started on this crazy mascot journey as "Super Smurf" and "Azrael the Cat" from the Smurfs cartoon series for Boscov's Department Store of Wilkes-Barre, Pa. My first job was to play a part in a "Breakfast with Santa" skit, where Gargamel and Azrael stole Santa from the kids' party, but Super Smurf swept in to save the day.

Later each weekend night "Super Smurf" and Santa Claus flew across Main Street to Boscov's front door, chasing away mean ol' Gargamel and Azrael and saving Christmas for the Wilkes-Barre kids. And then after Christmas for a week I got to stroll around the department store, well-wishing the shoppers who were returning gifts, and enjoying my first paying job... as a ten-year-old!

Anyway, maybe that's where all the mascotty-Christmas stuff came about. Even in high school I was sewing up a Santa hat for my Comet mascot costume. I bought a cheap Santa suit in my freshman year at Kutztown and was disappointed with the quality of the trim, so I bought extra fur and re-sewed the white to be fluffy and bright!

Since then I've had the pleasure - and it is a pleasure - of making a number of mascot Santa suits for different characters. Enjoy the pictures, and if you want some prices or advices let me know!

Show the love.... bring in the fans!



You know, it's always more fun when the fans get involved. And fans don't necessarily mean "innocent bystander" fan. I love this video because Eddie looks so real, although I'll bet this was a scripted, rehearsed stunt.

Don't be afraid to bring fans into your fun. As a mascot, don't be afraid to be "showed up". BIG kudos to G-Man, who let his superhero powers be overshadowed this night.

Enjoy, and share the excitement!

2013年5月11日星期六

Harlem Shake: Dayton, Iowa State, Florida, Texas, Wisconsin, Syracuse, Vanderbilt

At this point we’re not even trying to keep up, but here area few more. Of course, the school’s mascot is included in each of these videos.

Dayton:

Iowa State:

University of Florida:

University of Texas:

University of Wisconsin:

Syracuse:

Vanderbilt:

2013年5月10日星期五

Assistant Coach Proposes As Mascot During Midnight Madness

Directly from the YouTube description: Craig Heatherly, an assistant Men’s Basketball Coach at Davenport University, dresses up as Pounce the Panther and proposes to his girlfriend and DU Dance coach Linaya Hass at the annual Midnight Madness for the start of Men’s and Women’s Basketball in 2012-2013.

 

H/t to DUPanthers.

About these ads

Gangnam Style Gets McMaster-ed

We promise to keep posting these as we find them. Gangnam Style has hit Canada!

The latest parody comes from McMaster University, home of the Marauders. Mac the Marauder makes his first appearance at the 1:05 mark.

Enjoy! Eagle Mascot Costume

2013年5月7日星期二

Tribe Pride welcome to the Griffin. Wrapup: the mascot search is over.

Cheap Mascot Costumes, Mascot Costumes Online

Cheap Mascot Costumes, Mascot Costumes Online

discount Cap Monkey Mascot Adult Costume

Wlliam & Mary’s new mascot, the Griffin, arrived on campus yesterday. Here, you’ll find a round up of some of the media coverage of our new mascot.

And you most assuredly don’t want to miss these on William & Mary’s YouTube channel:

  • “Get me the Griffin“
  • “Introducing the Griffin, the Tribe’s new mascot“

For me, I love the Griffin, and I’m happy we have a mascot (to be frank, any mascot).

But, right now, what I really feel is grateful. Because of the mascot costume search, I had my first opportunity to work with W&M’s Athletic Director, Terry Driscoll. Terry did a super job spearheading our effort and it was an immense pleasure to work with him. Many, many people worked behind the scenes on the W&M Mascot Search. They deserve our thanks for a fun, inclusive, and carefully-planned process.

  • Mascot Search Committee
  • W&M Athletics
  • Creative Services
  • University Relations
  • Alumni Association
  • College Communications Council
  • Tribal Fever
  • Brian Whitson, University Relations
  • Joel Pattison, Creative Services
  • Pete Clawson, W&M Athletics
  • Eric Pesola, Alumni Association
  • Amy Schindler, Swem Library
  • Spencer Milne, W&M Athletics
  • Pete Kalison ’57

2013年4月21日星期日

What a crazy year it's been so far!


Wow, can it get much busier? I don't know.

Last year we brought on four new people to help us build costumes, design characters, and wear mascots for local teams.

This summer we trained nearly 50 people in the fine art of mascotdom.

Recycled costumes are becoming more popular.

Tomorrow I'm bringing Casey Bear to my son's Pre-K class, it's "B" week!

Oh, and if you haven't seen them yet, here are some video highlights from our 2010 mascot camps!

Yes, they DID silly string Sergeant Slaughter!

Yes, they DID Twist with the Phillie Phanatic!

Yes, they DID dance to Japanese Hip Hop at San Jose Giants' Japanese Heritage Day!

Yes, they DID take down York's mascot in a tug-of-war!

Yes, he DID hold his own with the Phillie Phanatic in a dance contest!



Seeing the work that the campers and trainers put into the time we spent really makes me feel proud that I'm at a point in my life where I can enjoy what I do, enjoy my family, and look to more days on the bench cheering these mascots on, and less in suit. But not totally out of suit!

It's midnight.... do you know where your Mascot is?


Most likely your mascot is on a social network coming up with some new ideas for skits!

I love checking in with my mascot buddies on Facebook. While mascot.net's Bulletin Board System is sloooooooowing down, Facebook is able to get me back in touch with people from 15-20 years ago who roamed the sidelines with me, and helped create some great myths and legends for our schools.

So if you see me on Facebook, I might be just looking around, with my fingers busily sewing something, or letting one of the kiddos check out a funny video clip. But definitely keep in touch! If you don't we'll send the Titan after you.

Show the love.... bring in the fans!



You know, it's always more fun when the fans get involved. And fans don't necessarily mean "innocent bystander" fan. I love this video because Eddie looks so real, although I'll bet this was a scripted, rehearsed stunt.

Don't be afraid to bring fans into your fun. As a mascot, don't be afraid to be "showed up". BIG kudos to G-Man, who let his superhero powers be overshadowed this night.

Enjoy, and share the excitement!

2013年4月12日星期五

Orlando Magic’s STUFF and Captain Fear Go Gangnam Style!

Get down Florida, go ahead get down! We love these, a lot. In case you missed it, here’s the Oregon Duck getting down to Psy.

Captain Fear and the Tampa Bay Buccaneers:

Orlando Magic’s STUFF:

Buy Duck Mascot Costumes Online Shop:

http://www.mascotbuys.com/animal-series-duck-mascot-costume-c-114_122.html

Kegasus. That’s it. That’s the title of the post.

The Preakness' Kegasus

Move over Dartmouth, there’s a new Keg in town.

The Sports Business Exchange posted a blog earlier today that the Preakness has choosen a new mascot costume for their InfieldFest festivities, Kegasus. We assume that the new mascot is promoting sobriety, of course…

TMB always promotes a high level of saftey for everyone at sporting events otherwise there’s a high level of inappropriate acts performed against the mascot. We’re not sure we support this decision.

Bucky Parody Video Gets Violent

Two brothers were arrested last Friday after attacking a Madison, Wisconsin man at a party. Apparently they were unpleased with their level of compensation for the video “Teach Me How To Bucky,” which they produced. Here’s a excerpt from the police report:

 “A 19-year old Madison man was knocked unconscious early Friday morning and taken to a local hospital with a broken nose, a broken orbital bone, and cut to his eye requiring multiple stitches following a fight on Langdon Street. The victim and a 22-year old friend were battered outside of a residence following a dispute with the suspects listed above. One, Mr. Andrew Schecher, had evidently helped the 22-year old victim film the popular dance video: “Teach me how to Bucky” and has not been happy about his level of compensation for his efforts. He says he and his twin brother, the other suspect, had gone to Langdon Street in order to speak with the 22-year old regarding the financial disagreement when a fight broke out.”

If you didn’t catch the video back in Ocotober when it was released, now’s your chance:

On a side note, here’s a really good clip of Bucky really getting down to the song:

From:http://themascotblog.wordpress.com/2011/03/31/bucky-parody-video-gets-violent/

Written By: http://www.mascotzentai.com/blog/

Clutch Smashes Cake on Lakers Fan

Check out the expression of the man on the right and the woman in the back.

bear mascot costumes

Talon & Twinkle Gallery

Talon964

"Twinkle was the android radio presenter Mascot for 106.6 Star FM in the Windsor, Slough, Maidenhead area of Berkshire, UK. As well as making appearances at special events and promotions, she also presented the overnight show. The character was so successful that her "sister", Talon, was built to be the mascot of new radio sation, 96.4 The Eagle which served Guildford and the surrounding area of Surrey and North East Hampshire in the UK. Talon presented the overnight show and a Saturday afternoon show - which achieved the highest audience share on the radio station. Talon's "voice chip" was provided by Dallas radio presenter, Pam Steele. Both Talon and Twinkle are featured in this set. Twinkle and Talon"minders" were often also Talon models themselves."

2013年4月11日星期四

SUNY Mascot Madness – Championship

Welcome to the First Annual GenerationSUNY Mascot Madness – the Championship! This is a competition where YOU can decide who is the BEST SUNY mascot. We are excited to announce that this year’s contest includes 30 SUNY campuses representing 472 athletic teams and over 220,000 students!SUNY Mascot Madness - championship bracket

Over our 64 campuses, SUNY has 80 NCAA Division I, 290 NCAA Division III, and 385 NJCAA athletics teams, not to mention teams in other athletics associations and club teams! Our mascots work so hard cheering on every SUNY student athlete – why not cheer them on?

We’ve interviewed each competing mascot to learn a little more about them… Where they are from, what their favorite school event is, even what their favorite foods are. You’ll learn what it is that make these dedicated supporters of SUNY athletic teams, students and alumni tick.

Finals:

It’s the Championship Game!

This is it.  In 28 games over 4 rounds, the SUNY mascots have racked up over 278,000 votes! Of that, Hugo the Hawk from New Paltz and Wolfie the Seawolf of Stony Brook took in a combined 44,000 votes.

 

Over the last month, we have grown to know and cheer for these mascots as much as you do.  We are so excited to see how this match-up unfolds in the coming week.

What more can we say that hasn’t been said about these dynamic characters already? We have learned that both of them are friendly with other mascots, love meeting new people and are highly competitive.  But who has what it takes to become the winner? Only you can decide that.

We know how hard it is getting to pick one winner – but, we remind everyone that since we’re down to the final two, these mascots are great characters with unique personalities and fan support that continue to entertain and inspire us event after event. Help us pick the winner.

The finals begin today and end Thursday, April 4 at 12:00pm. The votes will then be counted and verified and the winner will be announced after the final tally is complete.

Good luck to the remaining competitors. May the most creative/fun/energetic/crowd-energizing mascot win.

Written By: Mascotzentai.com

2013年4月8日星期一

Rays apologize after mascot wields 'inappropriate' Steve Irwin sign

So here's what "Raymond," the Rays' official mascot, did to put his employers squarely in damage-control mode (image courtesy of Lloyd Johnson) ...

Shots fired! You'll recall, of course, that Steve Irwin -- better known by his nom de insanity, "The Crocodile Hunter" -- met his untimely demise in 2006 after being gored in the chest by a stingray. Therein lies the joke and the fallout.

As the Tampa Tribune notes, the sign was not Raymond's; rather a fan handed it to him, and Raymond subsequently brandished it for a photo op. So at worst, consider the world's furriest ray to be merely an accessory to poor taste.

As for the team, here's the official statement:

"Rays mascot Raymond was handed an inappropriate sign brought to the game by a fan. Fans are welcome to bring signs into Tropicana Field provided they are not offensive.

"The Tampa Bay Rays regret that this particular sign was displayed in the ballpark, and we apologize for the lapse in judgment."

No word on whether Raymond will be handed over to Randall Simon for corporal punishment.

Long-haired Gray-mouth Bear Mascot Adult Costume

2013年4月6日星期六

Y3 Week 31: Brave

 

"There are those who say fate is something beyond our command. That our destiny is not our own, but I know better. Our fate lives within us. You only have to be brave enough to see it."

-Merida in Brave

 

How to run a mascot program


New SpongeBob Mascot Adult Costume
Smart Tiger Short Plush Adult Mascot Costume
Black And White Wolf Plush Adult Mascot Costume
So you’ve been handed the mascot program and you aren’t exactly sure what to do. You’re now responsible for keeping the costume clean, staffing the costume, and scheduling appearances. Here is some basic advice:
  1. Learn how to take care of the costume: Read our entry on “how to clean a mascot costume“. If this doesn’t answer your questions, feel free to contact us for specific cleaning advice. It is a good idea to designate an area for the costume to be hung to air out after use. Make sure that anyone you give the costume to knows how to properly clean a costume. A fur costume can easily be destroyed if someone puts it in a dryer.
  2. Find a mascot performer: Review our “finding a mascot performer” entry. If you cannot find a consistent performer, you or other staff members may have to wear the costume. Make sure anyone who gets in the costume reads our “basic character development” entry. The less experienced performer you have the more attention you have to pay to them. Make sure they are comfortable in the costume, know to hydrate properly, and take proper breaks. We recommend 20-30 minutes on, 20 minutes off for outdoors, and 30-45 minutes on indoors with 20-30 minutes off for inexperienced performers. Heat sickness is a real concern for someone who does not yet know their limits. More experienced performers already know their comfort level.
  3. Provide a mascot escortMake sure your mascot always has an escort to assist them. This person is the mascot’s eyes and ears, seeing things the performer cannot (small children below eye level, steps, etc.) and assure their safety in case of unruly fans or other emergencies. This person should have a radio or some means to get in touch with you in case of an emergency. An escort also helps the mascot manage his/her props, preps contestants, and distributes giveaway items.
  4. Set a schedule of fees: Establish the rate for your mascot at different types of events
    • Non profit
    • Sponsor events
    • Non sponsors
    • Private appearances (birthdays, deliveries, parades)
    • Community events (walk a thons, school/church festivals)
  5. Create an appearance request form: The form should ask for
    • Event Name, date, time requested
    • Name of organization, type of organization (business, non-profit, private party)
    • Name of person making request (phone #, e-mail)
    • Name of on site contact (phone #, e-mail)
    • Address of event
    • Description of event
    • Expectations of mascot at event
  6. Create an appearance confirmation form: This is the form you send out once the appearance is scheduled. It confirms the information provided on the request form, sets the appearance time and expectations, and informs the client:
    • If parking is an issue, please designate an assigned spot for the performer, preferably close to the event, as he/she will have a large bag to carry
    • You must provide a private place to for the performer to change.BATHROOMS ARE NOT ACCEPTABLE since the performer may have to place parts of the costume on the floor while getting dressed and bathrooms are unsanitary.
    • If the crowd becomes unruly, or the performer fears for their safety, the appearance may be cancelled without refund.
    • Advertise the appearance as “between the hours of” to avoid disappointing people if the mascot has to take a break.
  7. Maintain a master calendar:  Use Outlook, Google, Yahoo, or other calendar programs to keep a master schedule online. Allow your performers access to the schedule so they can manage their appearances. Send out a weekly e-mail reminder/schedule of events to keep your performers in the know and avoid missed appearances.
  8. Create a payroll spreadsheet: Keep accurate records of appearances and hours to make sure your performers get paid properly. Advise your performers to keep track of their hours in case of an error.
  9. Create a mascot program budget: Calculate expenses for the program. Items to consider
    • Payroll for appearances and escorts
    • Costume maintenance (cleaning, supplies)
    • New/replacement costume pieces
    • Mascot promotional items (t-shirts, tattoos, autograph cards)
    • Props
    • Mileage/travel expenses
    • Training for performers
  10. Develop merchandise: Generate revenue with your mascot through sales of items such as dolls, t-shirts, hats, bobble heads, and more.
  11. Develop community outreach programs: Decide how you want to impact your local community. Create programs to be performed at schools that encourage students to read, get active, recycle and more. Other popular school shows are anti-bullying and test taking techniques. Many programs rewards students with ticket vouchers to attend a game.
  12. Work with sponsorship: Generate revenue through the sale of mascot related sponsorship  School programs, promotional items, and even an overall mascot sponsorship can bring in money for your organization. Read our “how to generate revenue with your mascot program” entry.
  13. Work with marketing: Use the mascot to get your marketing messages out. Social media, publicity stunts, community events, charitable visits, all are ways to promote your character and brand.
A mascot program entertainment, community outreach, marketing, and sales combined. A successful program depends on a lot of people, but mostly on its administrator. If you ever need additional advice, feel free to contact us atamazing-mascots.com
Stay Fuzzy my friends!~ Kelly Frank, President/Owner AMAZING!! Mascots, Inc.